Hello Tasman Holiday Parks

SHAY+ is a thinking and making studio built for brands that move fast.

We cut through the noise with sharp strategy, bold creativity and content that actually works.
No layers, no red tape.
Just the right people solving the right problems and delivering ideas that go further.

Below is a small sample of our work.

Destination Gold Coast
“Come Back and Play”

In a bold move to rejuvenate tourism, we crafted Destination Gold Coast’s largest-ever domestic campaign, “Come Back and Play.” This initiative invited Australians to rediscover the Gold Coast’s vibrant offerings, from serene beaches to thrilling theme parks. Launched across multiple platforms, including TV, radio, digital, and out-of-home media, the campaign aimed to inspire travelers to reconnect with loved ones and indulge in the quintessential Gold Coast experience.

SAE
“All For Creators”

What if a brand campaign didn’t just talk about creativity, but proved it?

For SAE, we turned the spotlight on their real creators: students and lecturers across film, audio, design, and animation. Filmed entirely on campus using SAE’s own gear and talent, the campaign reimagined everyday objects, a burger, a bonsai, a cat as metaphors for creative craft.

The result was a bold, idea-led campaign that blurred the line between student showcase and brand statement. Rolled out across digital, social and outdoor, it invited future students to "See For Yourself" what real creative learning looks like.

Queensland Health
“Sunshine”

To shake Australians out of their sun safety complacency, we gave the sun its own horror movie. This cinematic campaign for Queensland Health flips the tone of traditional UV awareness, casting the sun as a relentless predator in a genre-bending cautionary tale. Equal parts suspense and public service, it proved that sometimes the best way to change behaviour is to completely change the lens.

AirAsia
“Now Everyone Can Fly”

This brand campaign repositioned AirAsia around a simple idea: you don’t just fly with AirAsia, you fly your way. Shot in striking black and white, the film celebrated all kinds of travellers with a rhythmic, rallying script. A stylish reminder that with AirAsia, you only pay for what you need, and enjoy the flight you want. No bells, no whistles, just the freedom to travel how you like.